The world now looks closely knit and more connected than it was ever before. Thanks to the internet. People are resorting to Google to even get over with their everyday tasks, and it is needless to say that all the shapes and sizes of businesses are getting more attention with their digital presence.
Well, with the term digital presence is associated with another term called SEO. Search Engine Optimization – a term we all are familiar with. local SEO has been one of the foremost and primary reasons for global businesses’ digital reach. It is not about getting your business on the search engine, but it is about how well optimized your end users interact with your business.
Businesses, on the other hand, are getting more tech-savvy and adapting all the new trends in technology they are coming across. Having said that, a website of the brand to create a brand presence within the industry is something every start-up owner and investors plan for in the first place.
Once it steps up the process of optimizing, it receives more and more organic traffic and reaches a mass audience that you could have never imagined before. Well, to achieve that, companies are resorting to local SEO these days, and that definitely is the topic for us today. Let me get you through it to make you understand what incredible potential it withholds.
What Is Local SEO?
Let us start this by saying that every business originating from a small town can grow and attract new customers by implementing several stunning local SEO strategies. Local search optimization, also referred to local search marketing, deals heavily in promoting the services and products a particular company is providing.
Let us start this by understanding that 46% of all the searches made in Google comes with a local intention. For example, search terms like gas stations near me, ATMs near me, and the list go on.
Here, the two keywords near me imply that the one searching for a particular service has GPS on in the smartphone. The most availed search results from Google will tend to navigate to the user with the nearest and trusted result. Likewise, a business to gain more number of local audiences has to have its presence for the locality it is serving.
Importance of Local SEO
If you are someone to own a small business start-up and looking for the incredible impact local SEO n your business, you should go through these facts now:
- Local SEO will drive people’s decisions and attention that will favor your business as a priority. The more they get to know about your business, chances are, the more interested they become in opting for your services. Hence, you can say that local SEO creates a stable building block between you and the local customers looking for your service.
- It is a proven fact, and according to statistics, 61% of people who initiate a local search end up contacting the business that landed in their search results. The same, in turn, provides local business owners to serve their clients better inline to build a relationship that is going to last in the long run.
- Local SEO serves the customer with all the information they want, and whenever they want it. For instance, if your restaurant is a pet-friendly one, or it offers free WiFi to its customer can be made clear by optimizing your business for local SEO.
- Even if local SEO doesn’t help you gain new customers, it will definitely help you in getting discovered better. A lot of searches lands in from the non-locals, but searching for something that your business offers can come under the recognition of your company and end up taking the services from you.
- How to Optimise Your Site for Local SEO
Needless to say that local SEO has become a hot topic around the corner. Also, it makes a lot of sense when it comes down to optimizing your site for local Google searches. Now let us not forget that local SEO is going to be an excellent investment for your business. Having said that, it is essential for us to give you a little brief on how to optimize your site for local SEO in the first place.
Optimize your Landing Page
Local SEO optimization starts with optimizing your home page to a whole new level. The landing page, unlike any other page, should clearly state all the details regarding your business. Information in this category usually tends to be the location of your business and the services you provide. This makes Google locate you to organic traffic more easily.
Optimize your Meta Descriptions
We have seen irrelevant meta descriptions – not at all SEO friendly. Well, we’d suggest that this is not an ideal practice when it comes to optimizing your website for local SEO. Your Meta description should only consist of the elements that are relevant for the one searching. Focusing on local SEO also implies that your page title tags must include the location you serve.
Creating a Page for Each Product, and Services You Offer
Another essential factor to consider when it comes to local SEO is creating individual web pages for all the services you offer, or for the several different products you sell. The same is not only an essential practice for SEO but has its positive effects when it comes to the local tag as well. Opening doors to more potential customers willing to opt-in for the services you provide it is a must that you have distinct pages for each one of them.
Build Your Google My Business Page
Before even heading out straight to optimize your website for local SEO, you need to get this straight that your Google my business page should be up and ready. According to Google’s local pack and SERP results, it is understood that a business to top the list of local searches needs to have a perfect Google my business page.
Add your business to any Local Directories You Come Across
Along with optimizing your site for local SEO, you need to keep in mind that a lot of partner websites work with Google to provide better search results to the user. The same implies that you keep adding your business to all such websites and their directories along with the services your business is providing to leave a better impact on the local search results.
Now that you have come across all the facts regarding why optimizing your website according to local SEO norms is so important and all the astonishing benefits it offers, you might be wondering how and where to start.
If you are looking for reliable local SEO services to improve your online presence, and enhance your brand’s visibility, get in touch with us today to get noticed and expand your business locally.